About Us

The Peggy Hoag Group

The Peggy Hoag Group is a trusted and respected team of professional real estate brokers with more than 62 years of combined real estate experience serving the neighborhoods in the greater Portland/Vancouver and gorge regions.

Our team is comprised of individuals selected for their care, attitudes, talent and skill set.  Each placed in the capacity to best serve our clients specific need.  The team support frees Peggy up to do what she does best,  be available to her clients whenever needed and represent and negotiate on their behalf, knowing the details of signage, marketing, flyers, paperwork are being well attended to. With Peggy’s leadership supported by a great team clients receive the real estate experience they deserve. Whether looking for a buyer specialist to find your dream home, or ready to sign on to sell your home, the Peggy Hoag Group welcomes the opportunity make your real estate experience a great one.

Meet Peggy Hoag – Principal Broker Licensed in Oregon and Washington

Peggy Hoag is an entrepreneur to her core. After successfully growing her photography business into a production company while living in Sydney, Australia, in 1991 the 5th generation native Portlander returned to her hometown at the age of 27 and set about to take the real estate industry by storm. “I generated the business for my photography and production company, so I knew I was good at bringing in business,” she says. Armed with hands-on experience in building a client base, an understanding of the importance of providing impeccable service to customers, and a very linear approach to success in business, Peggy selected real estate as her next venture.

To Peggy magic is not required in order to become a top agent. In addition to t bringing in business. I knew how to provide premium customer service. I knew the vast majority of people want to buy a home or sell a home at some point. I knew it was a high value item, so it just made sense.” She began to carve a niche in Portland by helping people relocating to the Portland area. “I went to a couple of relocation companies and asked what I needed to do to earn their business. They said I needed to know the four quadrants of Portland inside and out, because at that time, most brokers only worked—or farmed—one neighborhood,” Peggy recalls. “So I did what they requested; I set out to build my business in all four quadrants of town, and soon after added Clark County and the Gorge.

“My focus was to help people moving here,” she continues. Once she became successful working with buyers, Peggy applied the same pragmatic approach to sales. “Maximum exposure is how you get top dollar. You get maximum exposure through marketing. When you market properly, the greatest numbers of people see the home. The more people who see it, the sooner it sells, resulting in a higher sale price,” she says matter-of-factly. “It is an incredibly logical process and I love the sheer business side of it. I’m also helping others with a real need that they have.” I continually ask myself,” How can I help my client”?

Of course it doesn’t hurt that Peggy always goes the extra mile for her clients. “We insist upon making sure that every client feels like they are our only client.” To that end, her team-which boasts more than 60 years of real estate expertise, has created market updates each month to keep past clients current with real estate activity in their neighborhood.

In addition, Peggy regularly takes clients to lunch. But her favorite way to keep in touch and thank clients is through preparing gourmet meals for them in her home. She also serves her own Sangiovese wine from her vineyard on the Columbia River. In fact, today Peggy has a partnership with Maryhill Winery to sell her wine. There’s no denying that Peggy is an incredibly savvy business woman, but she remains inimitably down-to-earth when explaining how she came to be in the top one half percent of brokers nationwide. “My team sells between 90-120 homes per year. The average broker in Portland sold 3 homes last year. If you need brain surgery would you want a good surgeon who performs 100 surgeries a year, or a surgeon who performs only 3 surgeries per year?”

With thousands of real estate transactions completed since 1991, for a total of more than $600 million, suffice to say Peggy has reached a level of success most agents dream of. Yet, although Peggy has no shortage of awards and accolades to her name, those things truly don’t matter to her. “Our business tomorrow is only as good as our service today”. “It is not what we did yesterday; it is what we are going to do tomorrow,” she says. And as for tomorrow, Peggy has her sights set on continuing to raise the bar of excellence in the real estate industry so that more home buyers and sellers benefit. I want more people to have the opportunity to experience a truly professional real estate experience, my focus is helping my agents grow. My business model creates such a great experience for buyers and sellers. I want to help more people have this great real estate experience.”